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SPARK, THE: HOW TO IGNITE AND LEAD BUSINESS CREATIVITY I/E

Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels atSky) Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business. Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations. But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity? The Spark answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.
Special Price ฿832.35 was ฿895.00
Book Format : Paperback
(Save ฿62.65)
SKU
BOO201310008970
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More Information
ISBN 9781292005287
Weight (kgs.) 0.29
Author ORME, GREG
Publisher PEARSON EDUCATION ASIA PTE
Publication Date Jun 01, 2014
Book Size (cm.) 139x216x18
Language English
Number of Pages 248
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